Our team

Get to know our team at ACTlytics

Cindy de Groot, CEO and founder

She studied Business Mathematics and Computer Science (BMC) at the VU University Amsterdam, after which she worked as a business consultant at one of the largest providers of optimization software and analysis solutions in the world, to subsequently set up and lead a successful new business consultancy division for North America as managing director for this company.

Now she is director and founder of ACTlytics. She supports and advises organizations in their data-driven processes. She also advises companies on the development and implementation of perfectly matching software packages.

Peter about Cindy:

“Cindy works in a structured, precise and solution-oriented way. She is always sharp and asks the right questions. She is always up for a chat. A capable, pleasant colleague.”

Koen van Dijk, Business consultant

Koen studies Business Analytics and Operational Research at Tilburg University. While finishing his masters degree, Koen will work at ACTlytics parttime to gain some hands on experience.

At ACTlytics, Koen will help make the transition between software and the context it is used in. His goal is to make software accessible and understandable for the users.

Cindy about Koen:

“Koen can explain complex topics in a simple way. He shifts gears well and can therefore convey the message to his conversation partner. He also works in a solution oriented-manner. He can build on his approach: he is eager to learn and has a positive can-do mentality.”

Peter Derksen, Business Consultant Analytics

Peter completed his Bachelor Applied Mathematics at the Amsterdam University and Master degree in Business Analytics at the VU University in Amsterdam.

As a business consultant, Peter makes the translation between planning software and the supply chain planning questions for which the software is used. His goal is to make sure the end users can create and analyze a plan efficiently. His activities vary from creating dashboards and designing reports to explaining solver results and training end-users.

Koen about Peter:

“Peter is an enterprising and critical colleague. He always investigates and solve problems from new perspectives. In addition, he is very eager to learn and always interested in new challenges.”

Tim ten Wolde, Business Consultant

Tim studies Information Science at Utrecht University and his main interest is in the field of data science. Tim works part time at ACTlytics translating data to userfriendly dashboards for rapid and interactive analysis.

Cindy about Tim:

“Tim is enterprising and pragmatic. With his no-nonsense mentality he knows how to distinguish between main and secondary issues. He does not hesitate to dive into the deep end and find a solution to a less well-defined challenge.”

Lotte Bootsma, Business Consultant

Lotte studies Business Analytics at the Vrije Universiteit in Amsterdam. She is completing her master’s degree with a final project and thesis at ACTlytics. Lotte has passion for logic and solving puzzles, which is why her interests primarily lie in data science and operations research.

As a business consultant, Lotte assists in bridging the gap between planning software and the supply chain challenges it is used to address. In this way, users are supported in applying the software efficiently.

Peter about Lotte:

“Lotte is responsible, a good listener and loves solving puzzles. With her cheerful personality and social character, Lotte is a pleasant addition to the team.”